Embedding engagement
Skills: assessing in-house skills

It is likely that one project manager will not be able to take on all work associated with a community engagement project. The appropriate use of the different specialisms of staff across your organisation will probably reveal a wealth of expertise that you would be unwise to ignore, and will make your community engagement activities easier to manage and ultimately more successful.


Skills assessment questions

In order to deliver your community engagement strategy or a particular initiative, it is helpful to know what internal resources you can draw on. There are certain questions you will have to ask yourself, your colleagues and other members of staff in your organisation when planning work with others around community engagement. You might want to undertake a skills and talents audit:

Using the list below as a starting point, you can think about what skills are needed at each stage of the project or for each element of the strategy. You can then determine:

Skills set.

  • Project management
  • Questionnaire design
  • Process mapping
  • Statistical analysis
  • Financial planning
  • Creative ability - "thinking out of the box"
  • Facilitation
  • Acting/role playing
  • Meeting management/chairing
  • Desk top publishing
  • Listening skills
  • Marketing
  • Working with groups
  • Written communication
  • Working with individuals
  • Press relations
  • Language skills
  • Communicating with diverse audiences
  • Data analysis
  • Database work
  • Analytical ability
  • Report writing
  • Service management and redesign
  • Presentation skills
  • Policy development and strategy
  • Risk management

Other questions to consider:

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skills for community engagement work
developing in-house skills